DMC & Groups

I Fri Natur – Mountain guides of lofoten

Local knowledge, powerful experiences and safe execution in Lofoten

Some groups need more than an activity from a catalog.

I Fri Natur collaborates with DMCs, tour operators, event agencies and companies to develop and deliver tailored experiences in Lofoten.

We know the mountains, the people and the possibilities here – and put together experiences that suit the group, the season and the ambition level.

From a private climbing day for a few guests to larger events with many guides and parallel activities.

Local partner in Lofoten

When you’re planning an event far from home, the local execution is crucial.

We are based in Lofoten and work in these mountains throughout the year. This allows us to do more than simply deliver a guide at an agreed time.

We can help with planning, logistics, choice of activity, staffing, safety and alternative solutions if weather or conditions change the plans.

The goal is simple: You should be able to trust that the experience works when the guests arrive.

Tailored experiences

Lofoten offers enormous opportunities, but the best experience isn’t necessarily the same for everyone.

We build programs around the guests.

This could be a spectacular day in the mountains, several activities happening simultaneously, a multi-day program, or a combination of nature, local food and great places to stay.

The experiences can include, among other things:

Private mountain and nature guiding
Climbing and rappelling
Svolværgeita and classic climbing routes
Ski and ski touring guiding with an IFMGA guide
Snowshoe tours and winter experiences
Mountain hikes and alpine experiences
Activities for larger groups
Private and exclusive programs
Multi-day programs with activities and accommodation

We tailor the difficulty level and content so that both experienced adventurers and guests without previous mountain experience can have a great experience.

Want to know more?

From small private groups to larger events

A group of six people requires one type of execution. An event with 50 or 100 guests requires something completely different.

We have experience with both.

For larger events, we can build guide teams, split the group between different activities, and plan logistics and safety around the execution.

This makes it possible to create experiences that still feel personal – even when many guests are heading out at the same time.

Premium and private experiences

For guests who want something extra, we develop private experiences where quality, flexibility and personal attention are at the center.

Here, the day can be tailored entirely to the guests’ wishes and the conditions in the mountains.

This could mean a private guide and a classic climbing route, a day of skiing far from the most visited areas, or a complete stay where activity is combined with some of Lofoten’s best accommodations and restaurants.

We believe premium is less about doing as much as possible – and more about access, local knowledge and an experience that feels made specifically for the guest.

When the weather decides

In Lofoten, flexibility is part of good planning.

Weather and conditions can change quickly, and especially for international groups, it’s important to have good alternatives ready.

We therefore don’t plan just one activity.

When necessary, we consider alternative mountains, routes or activities so that we can find the best experience within the conditions we actually have that day.

This is one of the most important advantages of using a local partner.

One local point of contact

We want to make the planning easy.

Tell us who the guests are, how many are coming, when they’ll be in Lofoten and what kind of experience you want to create.

From there, we can help develop a program that works in practice – from the first idea to the guests being safely back after the last activity.

Planning an event or a trip to Lofoten?

Get in touch with us early in the process. We’re happy to help figure out what’s actually possible – and how we can make the experience something the guests remember.

Customer reviews

What do our customers say?

      
   I Fri Natur - Mountain guides Lofoten
   80 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Betzy Hansen 
 
 
 
 Trustindex verifies that the original source of the review is Google. Kan virkelig anbefale klatrekurs hos I fri natur!

Vi var to personer som tok et kurs over tre dager med Vegard som instruktør. Kursdagene ble tilpasset vårt nivå og våre ambisjoner, og vi gikk fra aldri å ha satt naturlige sikringer før til å lede en fem taulengders trad-rute på egenhånd i løpet av tre dager. Vegard var meget god på å både vise og forklare, men også på å la oss prøve oss frem og finne løsninger selv uten å bryte inn mer enn nødvendig.

Dette var ekstremt lærerikt, gøy, utfordrende og ga masse mestring. Kommer helt klart til å velge kurs hos i fri natur igjen!
  
 
      Posted on Google  
   
   Robin Mansfield 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vi var en vennegjeng som besøkte Henningsvær i forbindelse med et bryllup, og ønsket samtidig å få med oss en tur til Svolværgeita. Vi hadde sett mange bilder derfra på forhånd, og klatringen så både spektakulær og spennende ut.

I Fri Natur stilte med guider, og vi fikk en veldig god opplevelse fra start til slutt. Guidene var hyggelige, profesjonelle og flinke til å skape trygghet underveis. Ei i gruppen hadde gruet seg litt til klatringen, men guidene tok seg god tid, var tålmodige og fulgte henne opp på en veldig fin måte, samtidig som resten av gruppen ble godt ivaretatt.

Vi leide også sykler gjennom I Fri Natur mens vi bodde i Henningsvær. Vi bodde litt utenfor sentrumskjernen, så syklene gjorde det veldig enkelt å komme seg fram og tilbake og rundt ellers i Henningsvær. Det er ikke store avstander, men i løpet av en helg sparte vi både mye tid og en del gåing. Dette var absolutt et stort pluss for oss.

Turen opp Svolværgeita ble et av høydepunktene under oppholdet i Lofoten. Å stå på toppen var en fantastisk opplevelse, og noe vi kommer til å huske lenge.

Vi kan på det sterkeste anbefale både turen og I Fri Natur.
  
 
      Posted on Google  
   
   ingrid Lønseth 
 
 
 
 Trustindex verifies that the original source of the review is Google. Takk for super tur🤩
  
 
      Posted on Google  
   
   Sharon Pisani 
 
 
 
 Trustindex verifies that the original source of the review is Google. Climbed Svolværgeita with Vegard and he was helpful, knowledgeable and I felt super safe in his hands!
  
 
      Posted on Google  
   
   Trymnt 
 
 
 
 Trustindex verifies that the original source of the review is Google. Guidet klatretur opp 1910 ruten på Svolværgeita⭐️
  
 
      Posted on Google  
   
   Aurora Amundrud 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jeg opplevde turen min opp Geita som, trygg, gøy og skummelt. Alt på samma tid. Guidene som tok oss opp og ned var svært profesjonelle og jeg følte meg ivaretatt hele veien. Jeg var ikke redd for å spørre eller be dem dobbeltsjekke meg x antall ganger. Dette er en tur som anbefales på det steeerkeste og jeg gleder meg allerede til neste gang jeg skal opp!
  
 
      Posted on Google  
   
   Line Heimstad 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastisk opplevelse - trygge flinke guider! Anbefales!
  
 
      Posted on Google  
   
   Jennifer L 
 
 
 
 Trustindex verifies that the original source of the review is Google. These guys are amazing! I didn’t get to use their service, but my interaction with them was awesome and I would not hesitate to book with them if I’m back in town again. So grateful for their help!